This mascara goes on easily and stays on throughout the day without smudging. It didn't even run when my eyes teared up from the wind or when I cried from laughing although it's not labelled as waterproof. I didn't take it off at night but didn't wake up with it under my eyes. Granted, I don't use a lot of mascara when I wear it, but that impressed me. As far as fuller, longer lashes, time will tell. I took one star off because of the chemical smell. It's pretty powerful.

My initial reaction is that I really like this mascara. It applies nicely without clumping. You were able to apply multiple coats without it clumping. I do feel as though it does a good job lengthening your lashes also. It has quite a hefty price tag. At $28 It’s an expensive mascara. I guess if you factor in its ability to actually lengthen your natural lashes. It would be like getting two products in one…. There is no fallout it doesn’t flake which I love because I feel like a lot of the mascaras. I have been trying lately. (I have been trying to find a new mascara) I had a lot of flaking, not with this one. So far I like it I will have to see if I notice any real lengthening of my natural lashes. It does claim to stimulate lash growth. I feel like if it does lengthen and improve my natural lashes, it would be worth the price tag.

Nice, simple mascara. The applicator brush is long and slim making it easy to get to all of my lashes. It didn't clump, but it did flake a little bit.

I like how this mascara lengthens my eyelashes. It lasts all day without flaking or smearing. Only wish it was waterproof to hold the curls on my eyelashes.

This is a decent mascara and I do like the overall ingredients but it takes quite a few swipes to get that full lash look. It works great if I want a quick natural look but if I'm going out at night and want a heavier look this takes a little bit of time to get it to really give me that beautiful lash look. It does tend to flake a little, especially after wearing for a while. It's not as much flake as other mascara's I have tried but worth noting. I haven't experienced any allergies to it which is great because I tend to be allergic to several makeup products. Overall I think it's a good mascara for that day time look. The wand doesn't clump on the eyes and separates them for that natural look which I like.

My wife tried this mascara, and here’s what she had to say: “I was intrigued by the ingredient list, so I decided to give this mascara a try. Normally, I stick to the same one for years and rarely experiment, but this time, I stepped out of my comfort zone—and I’m so glad I did! The first thing I noticed was how lightweight it feels. It doesn’t weigh down my lashes, yet it adds impressive volume, length, and curl. The application is effortless, taking just a few seconds, and it spreads evenly without any clumps. Throughout the day, it stays in place perfectly—no flaking, no smudging, and no discomfort. My eyes feel fresh, with no dryness or irritation. I also love that it’s infused with adaptogens like turmeric, amla, and ashwagandha, which help strengthen and protect my lashes, preventing breakage. Plus, the formula is completely vegan, dermatologist-tested, and free from harsh ingredients like parabens and sulfates. Honestly, I’m impressed! It looks like I’ve found my new go-to mascara. My old ones? I might just pass them on to my daughter!”

Listen, I’m a mascara girl. Never have I ever put my hands on something so great. Ayurvedic backed, clean beauty? Right up my alley. You need to get yourself one. Or five. You won’t regret it.