I love the Pyure brand of organic Stevia/Erythritol granular sweetener. I took a chance on this one, thinking the mix should be similar, and the price was pretty good. *Updated review. This sweetener didn't hit with me at first. It didn't seem as sweet as Pyure's similar product. But, it is starting to grow on me, and maybe I'm adjusting to it. It's a subtle flavor, which I wish it wasn't, as I feel as though I often have to use more of it than other sweeteners. But, it does have a good flavor, I think, and I'm starting to like it. To make a comparison directly, a product like Pyure Stevia/Erythritol blend hits with a delicious and very sweet slap in the face (in a great way). Steviva brand takes a more subtle path, and sneaks up with a tap on my shoulder and says "see, I'm sweet and good, right?" And yeah, once it gets in the right ratio, it's good. :-)