I bought this on a whim after someone I follow on Instagram said she liked it better than Swerve. I have been using Swerve in my baked goods it's 2014 because it's a great sweetener in the keto diet. But I have always been able to taste the cooling after every bite and it's not enjoyable....I can not say enough about this sweetener! I absolutely love it and I will continue to purchase it! I love that there is only 2 ingredients, it has no gmos and it's made in Portland Oregon so it's local to me! If you have ever used Swerve and noticed the cooling taste then this blend is for you!! Please give it a shot, I made incredible keto lemon custard bars with this sweetener and took them to a get together and NO ONE KNEW!!! Yay! I've had zero intestinal upset or issues. I will say that I added it to my hot coffee one day and only slightly noticed the stevia aftertaste but I think that stevia just tastes like that and I am sensitive to it. Anyway, great product! Definitely give it a shot for low carb/keto baking!