Okay, least objectionable; does that rate a 5 star? It does for me. I don't crave sweets, and don't use sweetener in my drinks, so I don't need a lot. One micro-scoop in an almond cookie recipe gives just the right amount of sweetness without an aftertaste. The key is to use the minimum amount of sweetener with another flavoring that masks any aftertaste. I also find that this product doesn't change my taste perceptions, as erythritol does (for me, even water tastes unpleasant after eating erythritol). While this product may seem expensive ($8.25 for 1.3 ounces), there are 370 servings in a bottle. If I make keto blueberry pancakes every day (1 micro-scoop for a 2 person recipe), one bottle will last over a year. Other pluses - pure Stevia, non-GMO, zero calories, zero carbs.