As someone who is always searching for the best keto crust for my pizza loving husband who is also carb conscious, this is our favorite! Because we have tried so many, I can honestly say that we repeatedly buy it due to; consistency, calories, how it rises/thickens in the oven, easy to prepare, good taste, etc. As far as price, you really can’t go out and spend less than twenty dollars for two people to eat so I think especially since it’s a specialty item that it is priced more than fairly!