The flavor is very good! I love the ingredient list, not only is it only five ingredients, its ingredients I feel good about eating. The taste is really good, if you are used to eating other sugar free chocolate chips you will find these slightly different AND they don't cause me any digestive troubles. I keep the bag on my desk along with a bag of macadamia nuts and I use them as a snack! I originally purchased them to make cookies but I will have to get some more because these are for snacking only! YUM!