Living Libations: The feminine care category may soon be facing some stiff competition. OG clean beauty brand Living Libations is showing men’s nether regions some love with its Shivalingham Serum. Shivalingam translates to “pillar of light,” a Sanskrit word for the male sex organ. The serum, which doubles as a lube, is a tantalizing mix of sandalwood and vetiver as well as saw palmetto, St. John’s wort and soothing jojoba, but that’s not all. “We infused it with Tongkat Ali, which is a really virile herb,” says Living Libations founder Nadine Artemis. ”It’s so gorgeous. I’ve gotten a massage with it just to experience it. Ron [Obadia, Artemis’ husband] even uses it on his face, because, really, you can. If you wanted to remove mascara with it, you could. But it is for that special area for the man.”
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